The Ultimate SEO Guide
SEO - search engine optimization - is defined as an effort to positively influence the search engine rankings for a website. By changing your web pages and attracting good quality links to your site, you have the magic formula to online success, right? Wrong.
Everything you need for a successful website
SEO is useless if you can't convert your visitors into customers. As the title of the book suggests, a successful website needs more than just SEO - your arsenal needs to include an attractive web design, compelling copywriting techniques and the technical expertise to put it all into practice.
more than just SEO will arm you with all the information you need to know.
One of the most common requests I have from my clients is for a recommendation of an easy to understand, do-it-yourself SEO book.
Some books have interesting tips and techniques but don’t explain why they work. Some books provide a list of things to do without explaining how to do them. Some offer a crash course in how search algorithms work without saying what to do to reach the top. Most are simply out of date.
The biggest failure of other books on the market is that they gloss over important factors like web design, technical guidance and copywriting techniques.
I couldn't find a thorough SEO book to recommend to my clients, so I've written my own.
Mathew Browne, author of more than just SEO
